About the Role
As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth.
What You'll Do
Plan and execute campaigns across email, social, website, events, partnerships, and paid channels.
Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Coordinate product launches across customer-facing channels with Product Marketing.
Organize webinars, dinners, conferences, and customer events from planning through follow-up.
Turn founder ideas, customer conversations, and market insights into compelling content.
Develop campaign concepts and create assets independently or with freelance and agency support.
Build and optimize landing pages, campaign pages, and conversion journeys.
Test new formats, partnerships, and distribution channels, then scale what works.
Measure how marketing activities contribute to attention, pipeline, and revenue.
What We're Looking For
At least 3 years of marketing experience in a B2B startup or scaleup.
Excellent German and English writing skills, with the ability to turn rough ideas into polished copy.
Experience executing campaigns across multiple channels and creating a range of content formats.
Experience with product launches, event planning, landing pages, and conversion journeys.
Comfort using AI tools for research, writing, design, automation, and analysis.
Strong creative judgment, a hands-on approach, and a commercial focus on customer acquisition and growth.
Ability to work autonomously, move quickly, and track the business impact of marketing work.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, full-time in Berlin, Germany, five days per week.