About the Role
This role owns demand generation, growth systems, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will work across marketing, product, design, and sales to build repeatable programs that generate pipeline and support product launches.
What You'll Do
Plan and run integrated campaigns around product launches, industry events, and company announcements.
Lead an industry awards program and find opportunities to build community and reach new audiences.
Build and optimize demand generation across paid, owned, and earned channels, tracking performance through to pipeline.
Grow a micro-influencer program with practitioners, investors, and software operators.
Build automated workflows, integrations, and AI-enabled processes that connect CRM, product data, and marketing channels.
Set up tracking and reporting from first touch through closed-won, and document automations for team reuse.
Develop product positioning and launch plans, update the website and customer newsletter, and create sales enablement materials such as battlecards, one-pagers, and customer stories.
What We're Looking For
Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of a growth, content, or demand generation function.
A proven record of running demand generation or content programs that generate pipeline, ideally in a product-led or referral-driven context.
Proficiency with Claude or similar AI tools, and experience using AI features and automation to streamline work.
Strong understanding of marketing automation, data, analytics, and software products, with the ability to work through technical topics with engineering.
Excellent English writing skills, clear and persuasive copy, strong organization, autonomy, and a good sense of design.
SEO and GEO experience, familiarity with CMS platforms such as Framer or Webflow, and comfort with tools such as HubSpot are helpful.
Location
Remote-first, open to candidates based in Europe within three hours of Central European Time.