Binance Accelerator Program - PK Social Media

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the role:

This role suits someone who lives on these platforms, understands their visual language, and can turn a brief (or a trending format) into a finished, publish-ready clip with minimal supervision.This role will support the social media team across content creation, publishing, community management, creator coordination, and reporting.

• Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit.

• Appear on camera for relevant formats, including explainers, trends, street-style content, and scripted or semi-scripted videos.

• Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges, and help turn relevant trends into timely content.

• Apply strong hook and retention thinking across content, using visual, audio, and narrative techniques to improve watch-through.

• Edit videos using CapCut and native platform tools, ensuring captions, pacing, transitions, sound sync, and safe zones follow platform best practices.

• Adapt content for each platform rather than cross-posting identical versions.

• Schedule and publish approved content across TikTok, Instagram, X, and YouTube, including captions, hashtags, tags, cover frames, alt text, and QA checks.

• Maintain the content calendar, asset trackers, and publishing statuses.

• Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and relevant conversation trends.

• Monitor comments, DMs, and mentions, draft approved responses, and escalate sensitive or compliance-related queries.

• Support the MENAP Creator Program by managing creator communications, distributing weekly briefs, tracking deliverables, logging content links, and flagging missed deadlines or off-brief content.

• Help maintain the creator database and scout potential new creators across TikTok, Instagram, X, and YouTube.

• Pull social performance metrics and support weekly or monthly reporting, highlighting learnings around engagement, retention, and content performance.

• 3–5 publish-ready short-form videos per week.

• Scheduled and published posts in line with the content calendar.

• Weekly trend shortlist with recommended formats or sounds.

• Weekly social listening highlights.

• Updated MENAP Creator Program tracker and weekly creator briefing distribution.

• Community management support with escalations logged.

• Input into weekly or monthly performance reporting.

• Participation in weekly planning and review sessions.

Requirements:

- Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work).

- Comfortable and natural on camera.

- Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast.

- Strong understanding of hooks (visual, audio, and video) and how they drive retention.

- Proficient in CapCut and Instagram's native editing tools.

- Strong sense of pacing, framing, and platform-native visual language.

- Organized, deadline-driven, and able to work with minimal supervision.

- Strong written communication and relationship-management skills  able to interact professionally with external creators and represent the brand in outreach.

- Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms).

- Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Preferred Qualifications:

- Familiarity with the fintech and crypto space, and interest in creating content for a brand like Binance.

- Prior hands-on experience with publishing, listening, or analytics tools [e.g. Sprinklr, Hootsuite, Brandwatch, Talkwalker].

- Experience creating content for a brand or business account (not only personal).

- Basic shooting/lighting knowledge for phone-first production.

- Familiarity with social analytics (views, retention, engagement) and using them to improve content.

Why Binance

• Shape the future of finance 
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.