Growth Product Manager — Consumer AI
Confidential Search | Bay Area
About the Opportunity
We’re partnering with a fast-growing consumer AI company building the next generation of
AI-native creative tools used by millions of users globally.
The company is looking for a Growth Product Manager to own the end-to-end user growth
journey — from how new users discover the product and reach their first meaningful experience, through activation, monetization, and long-term retention.
This is a highly visible role working directly with the founders and closely with engineering,
marketing, and lifecycle teams. The ideal candidate combines strong product instincts with
rigorous experimentation and a highly quantitative approach to growth.
What You’ll Do
Own onboarding and activation. Diagnose where different acquisition cohorts drop off and design onboarding experiences that improve time-to-value and activation.
Drive channel-level conversion. Partner with marketing across paid acquisition, organic traffic, SEO, partnerships, and viral loops to improve conversion efficiency.
Own free-to-paid conversion. Optimize paywalls, pricing, packaging, upsell flows, and other monetization levers.
Build a rigorous experimentation engine. Establish a consistent cadence of well-designed experiments with clear hypotheses, appropriate sample sizing, and reliable readouts.
Drive retention and lifecycle growth. Improve engagement and resurrection through email, push, in-product messaging, and other lifecycle programs.
Support new product and market launches. Own growth instrumentation, funnel design, experimentation, and reporting for major launches and international expansion.
Work with a high degree of autonomy and move quickly from insight to execution.
What We’re Looking For
3+ years of Growth Product Management experience in a consumer or prosumer product-led growth environment.
Demonstrated impact on metrics such as activation, conversion, free-to-paid conversion, retention, and monetization.
Deep experience optimizing onboarding and user funnels, ideally across different acquisition sources.
Strong experimentation background, including A/B testing, sample sizing, holdouts, and interpreting noisy results.
Highly quantitative and comfortable working directly with data, including SQL and/or product analytics platforms.
Experience with growth tooling such as Amplitude or similar analytics platforms, Stripe, GA4, attribution tools, and lifecycle platforms such as Braze, Iterable, or Customer.io.
Strong product judgment and ability to identify high-leverage opportunities from a combination of quantitative data and user insights.
Comfortable working with distributed engineering teams in a fast-moving startup environment.
AI-native working style and comfort using AI tools as part of day-to-day product work.
Nice to Have
Consumer AI or generative AI product experience.
Creative tools, design software, or creator platform experience.
Subscription pricing and packaging experience.
International growth and localization experience, particularly across APAC, LATAM, or Europe.
SEO or programmatic SEO experience.
Experience as an early or first Growth PM who helped establish the growth function.
Compensation & Location
Total Compensation: 300K–400K, including base salary, bonus, and equity, depending on
experience.
Location: Bay Area; hybrid flexibility available.
Visa sponsorship: Available.