The role and its impact
This fixed-term role puts you at the centre of a large-scale global payments launch and migration program, as the senior product marketing lead and narrative owner. You will turn a complex product and business change into a clear, compelling story for small businesses, accountants and bookkeepers, then work with Product, Customer, Lifecycle, Sales, Enablement, Operations, Data and regional teams to land it consistently in market.
You will shape the global positioning, messaging, launch and migration strategy, customer cohorts and lifecycle communications that help customers move from the current experience to the future one. Your work will set how customers understand the change, what they can do next and how Xero supports them through it.
The team and how they connect
You will join the Payments marketing team, which works closely with Product, go-to-market, regional marketing and sales teams to bring Xero’s payments products to market. The team takes real pride in its craft and its relationships with stakeholders, and stays connected through weekly meetings, one-on-ones and embedded product team rituals.
The team is currently working on / Initially, you will focus on
Setting the strategy, narrative and milestones for the global payments launch and migration across markets, segments and channels.
Defining customer cohorts and lifecycle communications, so the right message reaches the right customer at the right moment.
Mapping migration pathways for existing customers, including parity and gap analysis, risk and sequencing.
Building playbooks and enablement materials that help regional teams, Sales, Customer Experience and Education explain the change with confidence.
Where and how you can work
This is a hybrid role based in Melbourne. You will spend part of your week in our Melbourne office to collaborate with your team and partners, with boost days as an opportunity to come together in person and build relationships across the business. As you will work across time zones and regions, you will also get comfortable with flexible hours and asynchronous updates.
Here are some of the things we’re looking for, for this role
Experience in product marketing, lifecycle or customer marketing, including leading a large-scale launch, migration or customer change program.
Payments experience across areas such as online payments, invoicing, acquiring or fintech, which is essential for this role.
A gift for storytelling, turning complex product and payments detail into messages that small business owners and accountants can act on.
You will Go Bold by setting the narrative for a complex change and making clear calls when the information is incomplete.
You will Go Together by building trust across teams, challenging constructively and keeping everyone moving toward the same customer outcomes.
Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.