The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy.
The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries.
ABOUT THE ROLE:
The Digital Marketing Manager, Programs, leads hands-on email marketing, website content, and digital event promotion across the ACA’s program departments, putting their programs, workshops and events in front of Arizona businesses, entrepreneurs and partners.
Working within the Marketing & Communications (Marcomm) team, the Digital Marketing Manager, Programs leads hands-on email marketing, website content, digital event promotion, partners with Program Managers to translate priorities into clear content, coordinated campaigns, and timely deliverables. This individual works across a variety of ACA's program departments, putting their programs, workshops and events in front of Arizona businesses, entrepreneurs and partners. The role needs strong project management, strong email marketing skills and comfort with marketing technology, and it serves as the point of contact between Marcomm and the Program teams.
PRIMARY RESPONSIBILITIES:
Website Content Operations
- Update, and maintain azcommerce.com program pages, event pages, landing pages, microsites, forms, and media assets in Umbraco.
- Write and edit clear, audience-appropriate website content that supports program and event objectives.
- Coordinate website updates, form connections, and event integrations with external marketing/agency and technology partners.
- Maintain Board of Directors website content and publish approved agendas and meeting minutes within established deadlines.
- Manage content proofing and stakeholder approvals through Ziflow.
Email Marketing and Campaign Management
- Plan, write, build, proof, schedule, and deploy recurring and program-specific email campaigns for programs/teams utilizing Marketing Cloud Account Engagement (Pardot), and from a segmented list defined before each project begins.
- Confirm marketing campaign objectives, audience segments, deliverables, and approval requirements with Program Managers or other stakeholders.
- Run recurring sends on their set rhythms: weekly event digests, bi-weekly and monthly newsletters, quarterly newsletters, and program-specific campaigns.
- Track open rates and results for each send in the weekly report and department trackers; monitor performance and recommend improvements to content, timing, segmentation, and engagement.
- Collaborate with the Research and Data Analytics teams to maintain accurate Salesforce campaign records, audience lists, form data, and reporting.
Program and Event Marketing Coordination
- Manage marketing plans and timelines for ACA programs, and keep stakeholders informed of deliverables and deadlines (e.g., MEP, Broadband, Small Business, SBIR/STTR, Venture Development and Innovation, Arizona Tech Week, Opportunity Zones, NNME workforce education, Space Commission).
- Serve as the primary Marcomm contact for Program teams and events.
- Manage digital event promotion and online registration, including registration pages, ticket settings, registration questions, landing pages, and attendee email communications.
- Coordinate event data with Salesforce and maintain central event tracking records.
- Submit collateral requests through the marketing intake process.
- Coordinate event data into Salesforce and maintain the master Events spreadsheet with every program event.
- Prepare regular performance reports and communicate findings and recommendations to Marcomm and Program teams.
- Maintain and improve standard operating procedures, how-to process guides, and systems documentation.
COMPETENCY, EDUCATIONAL & EXPERIENCE REQUIREMENTS:
- Bachelor’s degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience.
- Minimum five (5) years of relevant marketing experience, including substantial hands-on responsibility for email campaigns, website content, and event promotion.
- Hands-on experience with an email marketing automation platform, preferably Pardot, and with a CRM, preferably Salesforce.
- Experience building and maintaining digital event registration, campaigns, and related marketing communications in a CMS such as Umbraco.
- Strong writing, editing, and proofreading skills, including website copy, email content, subject lines, and preview copy and content.
- Proven record of managing multiple projects and deadlines, working independently in a fast-changing environment, and meeting recurring send and event schedules.
- Proven writing and editing skills, with the ability to adopt different tones and write for different audiences.
- Ability to communicate, influence and build trust with many stakeholder groups, including program leaders, executives, agencies and vendors.
- Experience with proofing and approval tools such as Ziflow, and with project management and reporting tools, including Gantt charts and visual timelines.
- Strong organization, attention to detail, and proficiency with Microsoft Office Suite and web-based collaboration tools.
- Superior verbal, written and interpersonal communication skills; highly collaborative team approach to work.
- This is an in-office role based in Phoenix, Arizona. Base compensation is between 70K--85K annually, depending on experience.
HIGHLY PREFERRED SKILLS, ABILITIES & QUALIFICATIONS:
- Hands-on experience with Salesforce Marketing Cloud Account Engagement/Pardot and Salesforce CRM.
- Experience with Umbraco, Eventbrite, Ziflow, and SharePoint.
- Experience marketing government, economic development, or other public-sector programs.
- Familiarity with public-sector website publishing and public-meeting document requirements.
- Experience coordinating website agencies, technology vendors, and digital integrations.
- Experience maintaining process documentation and improving marketing workflow.
- Able to manage internal customer relationships by relaying information and ideas through multiple-media formats in a clear, concise, and compelling manner.
- Exhibits great attention to detail and accuracy.