Who We Are
Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.
At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!
Why This Role is Exciting
Optro is seeking a marketer leader for the Senior Manager, EMEA Partner Marketing position. This is a newly created, highly strategic role with cross-company visibility. You will own building a programmatic, growth-oriented partner marketing function across the EMEA region that drives further acceleration of Optro’s international expansion with and through partners. You will be responsible for full-cycle partner marketing for Optro’s expanding EMEA ecosystem, including with advisory firms, solution providers, hyperscalers and technology partners, increasing strategic partner engagement and measurable pipeline and bookings growth. In close collaboration with the Alliances, Regional Marketing and Regional Sales teams, you will execute on tightly coordinated regional growth plans and to-, through- and with-partner marketing activities including EMEA partner marketing enablement, partner activations, localized partner asset and campaign creation, and partner field event management. The role reports to the Director of Partner Marketing.
If you enjoy being a hands-on, “strategy-through-execution” partner marketer, are skilled at generating demand with different partner types and across different EMEA sub-regions, thrive in fast-paced environments and would enjoy a high-profile leadership opportunity where you can directly make a significant impact on business acceleration through partner-led growth, then this role is for you.
Location: London
Key Responsibilities
Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation
Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed
Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans
Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan
Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs
As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets
Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas
Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives
Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement
Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace
Attributes for a Successful Candidate
10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS
Significant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partners
Exceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers
Impressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologies
Compelling presenter, able to lead discussions and drive to results with partner and internal senior executives
Proven track record designing and executive a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliverable measurable pipeline and revenue
Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
Strong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholders
High degree of ownership, accountability, and autonomy in executing complex, deadline-driven projects
Understanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scale
Expert in MDF management, including workflows and reporting
Experience in GRC/Audit GTM roles is a plus
Perks (United Kingdom)
Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life
Comprehensive employee health coverage
Pension scheme with company contributions
Competitive compensation & bonus program
Generous annual leave of 25 days plus bank holidays
Time off for your birthday & volunteering
Employee resource groups
Opportunities for team and company-wide get-togethers!
*perks may vary based on eligibility/location
Our Company Values
Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.
We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.
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