About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role
As the Account Director, Strategist, Financial Services at MrBeast, you are the senior strategist owning the pre-sale phase of every integration inside the MrBeast ecosystem for one of our largest financial services partners. Your job is to take the strategic direction set by the VP Partnerships and convert it into a specific, sellable concept that ties your client’s business objectives (product launches, account acquisition, new feature introductions) to MrBeast’s creative language and audience.
Your primary focus is high-level strategy and pre-sale development, allowing our dedicated production teams to manage execution and on-set activation.
This role is based in New York, where you’ll work in-office five days per week, or you’ll operate in a fully remote environment while maintaining tight, daily collaboration with teams in New York and North Carolina. Regardless of location, you’ll be expected to operate on Eastern Standard Time (EST) hours to stay aligned with headquarters, deal flow, and production timelines.
What You’ll Do
- Develop the pre-sale deliverable for every integration, including the concept doc, pitch deck, KPI mapping, and measurement architecture.
- Manage the partner content marketing calendar to ensure every product launch is packaged around a high-impact content moment.
- Translate the client’s business objectives into MrBeast content architecture. If the client is launching a new flagship product with a repositioning around a specific financial capability, you are the person who figures out whether that lands better as a Main Channel headline integration, a Shorts campaign, or a Beast Games challenge.
- Spearhead brand-KPI-to-asset mapping by aligning client measurement goals (such as unaided awareness lift, purchase consideration, app downloads, and account openings) with the optimal MrBeast assets.
- Collaborate with the Creative Lead on concept feasibility, production complexity, and creative fit with MrBeast’s brand voice. You are the strategic translator between the client’s brief and MrBeast’s studio.
- Build the acquisition-and-retention narrative into every integration, ensuring every proposal has a defensible answer to how it drives new funded accounts or reduces attrition.
- Manage regulated-category constraints in pre-sale, baking required disclosures, banking disclaimers, and compliant claims into the concept rather than into a post-approval fight.
- Coordinate with the client’s product and growth marketing teams, architecting the connection where a MrBeast integration ties to app onboarding or card activation.
- Lead the concept-to-close cycle as the primary quarterback of the pre-sale motion, from first client conversation to signed IO, with the VP staying consultative at the executive level.
- Hand off cleanly to Activation. When the deal closes, you brief the Activation Account Director comprehensively, then stay consultative through production, but you do not own execution.
- Feed learnings back into the strategy. After every activation, you incorporate what worked and what didn’t into the next cycle.
What We’re Looking For
- 15+ years of experience blending integrated marketing strategy with financial services account leadership, either brand-side or agency-side.
- Direct experience packaging integrated campaigns with a top-tier YouTuber, streaming platform, or premium content publisher.
- Product-marketing experience relevant to co-branded financial products. Anyone who has led a co-branded card, licensed-product, or merchandise marketing motion will translate cleanly.
- Working knowledge of financial marketing regulations and comfort partnering with client legal and compliance teams.
- Fluency in both worlds. You should be able to sit in a client marketing planning meeting and be treated as a peer, and sit in a MrBeast creative brainstorm and contribute meaningfully to the concept.
- Track record of KPI-mapping sophistication. You’ve built measurement frameworks that survived a marketing-mix modeling review.
- Media literacy sufficient to be conversant on production feasibility. You don’t need to be a producer, but you can’t propose concepts that are physically un-shootable.
- Consulting background welcome. MBB associates or engagement managers with a Financial Services expertise, or corporate development for financial services clients at a media firm, both translate cleanly.
Fixed annual salary of $178,000 - $223,000 plus an annual bonus, an employee equity plan grant, and comprehensive benefits.
Benefits
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days