Reporting to: VP of Marketing
Employment type: Contract
Level: Manager
Time commitment: Part-time, 20 hrs/week
Location: Remote, US-based (or NY/SF office)
Start date: ASAP (contract)
Role summary
The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline.
The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels. The Channel Marketing Manager sets direction, signs off on launches and brings the analytical depth that connects channel activity to revenue.
The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role.
Core responsibilities
Channel strategy and program management
- Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
- Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
- Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
- Track committed hours and deliverables so staffing and capacity reporting stay accurate.
Social media
- Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
- Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.
- Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
- Set community engagement guidelines and escalation paths.
- Track platform changes and test new formats to grow reach and engagement.
CRM, marketing automation and lifecycle marketing
- Own HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages.
- Design lifecycle and nurture programs mapped to the buyer journey, including drip campaigns, nurture tracks by sector and persona, re-engagement campaigns and post-event follow-up.
- Build lead segmentation, lead scoring and lifecycle stage definitions with the growth team and marketing operations, so MQLs and SQLs move cleanly into the pipeline.
- Set CRM data governance and property standards and run quarterly list health audits. The Senior Marketing Coordinator leads day-to-day hygiene.
- Design A/B tests on subject lines, content, offers and send timing, and apply the results.
- Uphold email deliverability, consent and compliance standards (CAN-SPAM, GDPR).
Online events
- Own the online event program end to end: topic planning with sector leads, speaker coordination, platform setup, run of show, production and live moderation.
- Build promotion plans across email, social and paid. The Senior Marketing Coordinator runs promotion operations, including registration pages, reminder cadences and attendance tracking.
- Design post-event programs, including on-demand assets, follow-up sequences and lead handoff to the growth team.
Paid media partnership
- Partner with Highwire's internal paid media team to align paid amplification with social, event and nurture programs.
- Supply audience segments, creative inputs and campaign timing, and set tracking and UTM standards before launch.
Cross-channel reporting and analytics
- Own performance reporting across social, email, online events, paid, website and CRM, drawing on weekly metrics compiled by the Senior Marketing Coordinator.
- Build and maintain dashboards in HubSpot and GA4 that connect channel activity to pipeline and revenue attribution.
- Set channel KPIs and benchmarks and track progress against them.
- Deliver monthly reporting to the VP of Marketing with insights and recommended optimizations.
Key partnerships
- VP of Marketing: sets priorities and goals and oversees strategy in line with business goals. The Channel Marketing Manager owns channel plans, program direction and reporting.
- Senior Marketing Coordinator: leads execution of publishing, email builds and event promotion, and reports to the VP of Marketing. The Channel Marketing Manager sets channel direction, signs off on launches and partners with her daily.
- Internal paid media team: runs paid campaigns. The Channel Marketing Manager aligns audiences, timing and reporting.
- HWPR team: coordinates earned media moments and executive visibility with social and email amplification.
- Content and design resources: the Channel Marketing Manager delivers asset briefs for each channel.
- Growth team and sector leads: align nurture tracks and online events to sector GTM priorities and share lead handoff standards.
- Insights & Analytics: partners on measurement, attribution and AI visibility reporting.
Skills and experience
- 8 years in B2B marketing with direct ownership of social, email and online event channels. Agency or professional services experience is a plus.
- Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting. HubSpot certifications preferred.
- A track record of building lifecycle and nurture programs that moved leads into pipeline.
- Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard.
- Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager.
- Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences.
- Strong project management skills across multiple workstreams at once.
- Sharp writing for social, email and event copy.
- Comfort using AI tools across content, workflow and reporting.
- Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback.
- Highly organized across simultaneous launches, with clear and early communication on status and risk.
The salary range for this position is $90,000 to $125,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.
Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
Join the Highwire team
If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.
Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!