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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
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3565 - Manager, Programmatic, UK
Role Summary and Impact
We are looking for an Account Manager to join the South Western Railway, Ford and Discover Finance programmatic team at Mindshare UK, working the in the programmatic department of 30 specialists. Reporting to the Programmatic Account Director, you will be integral to achieving client goals by developing and optimising activity as part of integrated, multi-channel programmatic campaigns. You will execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
Responsibilities:
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
- Competently create programmatic first media plans designed to achieve specified KPIs, prepare rationale documents and present confidently to clients.
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
- Create programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
- Direct client servicing exposure with regular contact via regular calls, campaign briefings and presenting performance in detail
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
- Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Passionate about programmatic activation and driving continued excellence.
- Confidence in core trading platforms, DV360, TTD and Amazon, plus tracking and verification solutions such as Flashtalking and Double Verify.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
About you
- Think of how you will interview against competencies and measurable criteria such as; leadership, teamwork, problem solving, dealing with difficult situations for example
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Please read our Privacy Notice for more information on how we process the information you provide.