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About the Job
We are partnered with a growing, multi-brand local media company on the search for a Regional Sales Manager. The company operates digital and print media properties in a growing number of U.S. markets, along with an event discovery brand, a ticketing platform, and additional lines of work in podcasts and live events. Its publications are the lifeblood of civic life, culture, and politics in their communities, and the company exists to sustain and scale that model by leaning into local voices and supporting them with new and diverse revenue products.
The Regional Sales Manager will lead day-to-day sales operations across the company's flagship Pacific Northwest markets, directly managing the account executives and sales coordinators who serve Seattle and Portland. This is a hands-on, player-coach role focused on hitting revenue targets, developing a high-performing team, and selling the full portfolio of advertising, sponsorship, events, and ticketing products.
Working closely with local Publishers and reporting to the revenue leadership team, the Regional Sales Manager will set quotas, coach reps, manage the regional pipeline, and own the relationships with the region's most important advertisers and agency partners. The ideal candidate is equally comfortable building a sales strategy and getting in the field to close business alongside the team.
The Mandate
This organization is clear about what it is—and is not—seeking.
They are not looking for a sales manager who runs the numbers from behind a dashboard, or a top individual seller who has never had to build a team.
They are seeking a player-coach: someone who can set quotas and hold a team accountable to them, join the pitch and help close it, and personally own the region's most important advertiser and agency relationships while building repeatable sales practices across two markets.
Key Responsibilities
- Lead the Seattle and Portland sales team: manage, coach, and develop a team of account executives and sales coordinators across both markets, setting expectations, managing the sales pipeline, running one-on-one meetings, and supporting hiring and onboarding for the sales team
- Own regional revenue targets: carry responsibility for advertising, sponsorship, events, and ticketing revenue across the Seattle and Portland markets, setting individual and team quotas and tracking performance against goal
- Drive sales strategy and execution: build territory and account plans, prioritize high-value opportunities across digital, print, newsletter, social, and event products, and package inventory in ways that meet advertiser objectives
- Coach to results: provide hands-on sales coaching, joining pitches, reviewing proposals, and helping reps advance and close deals while building repeatable, scalable sales practices
- Manage key relationships: personally own and grow relationships with the region's most important advertisers, agencies, sponsors, and ticketing partners
- Partner with Publishers: collaborate closely with the Seattle and Portland Publishers on revenue priorities, local market strategy, and cross-functional initiatives spanning advertising, events, and membership
- Maintain forecasting and reporting: keep the CRM current and deliver accurate, timely pipeline forecasts and revenue reporting that enable data-driven decisions
- Champion the products: ensure reps are fluent in the company's evolving product set, rate cards, and packages, and feed market insights back to product and marketing teams
Ideal Profile
- 7+ years of media, advertising, or comparable B2B sales experience, including at least 3 years managing or leading a sales team
- Demonstrated track record of meeting and exceeding revenue targets, with the ability to set quotas and hold a team accountable to them
- Strong sales coaching and people-development skills; a genuine player-coach who can both mentor reps and sell
- Comfort selling across a multiplatform portfolio (digital, print, newsletter, social, events, and ticketing); cross-channel and event sales experience is a plus
- Proficiency with CRM and sales reporting tools, and an analytical, data-driven approach to pipeline and forecasting
- Excellent relationship-building skills with advertisers, agencies, and partners at all levels
- Adaptable, entrepreneurial mindset; thrives in a dynamic, fast-moving environment and is willing to roll up sleeves in a lean organization
- Mission alignment: belief in the civic and cultural importance of alternative media and community-rooted journalism
Location & Work Model
Seattle, WA or Portland, OR
Compensation
Base salary: $120,000
Interested?
This search is being conducted with a high degree of discretion.
If this role aligns with your background—or you know a sales leader you deeply respect who fits this profile—we welcome a confidential conversation.
Base Compensation Range$120,000—$120,000 USDEqual Opportunity & Non-Discrimination Statement
Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.
We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.