Live Streaming & Content Producer

We are looking for a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.

In this role, you will bridge campaign strategy with real-time execution—translating marketing briefs into engaging live rundowns, briefing hosts, coordinating cross-functionally, and digging into performance metrics to drive maximum reach and revenue.

Key Responsibilities

• Livestream Planning & Execution

  • Translate campaign and promotional briefs into detailed livestream execution plans.

  • Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).

• Cross-Functional & Host Coordination

  • Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.

  • Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.

• Live Monitoring & Performance Optimization

  • Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.

  • Track key performance metrics including GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement.

  • Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.

• Campaign Management & Reporting

  • Maintain campaign timelines, tracking sheets, and assigned deliverables.

  • Prepare performance recaps and actionable key learnings for Lead/Manager review.

Requirements

• Education: Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.

• Experience: 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.

• Platform Knowledge: Highly familiar with TikTok Shop and/or Shopee Live operations.

• E-Commerce Literacy: Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.

• Data-Driven: Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.

• Soft Skills: Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.

• Cross-Functional Collaboration: Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.

Nice to Have:

• Prior experience in an Agency, E-commerce Enabler, or high-volume Social Commerce brand.

• Background in industries such as Beauty, FMCG, Personal Care, Fashion, or Consumer Electronics.